Independent Retailers Posted Strong November Ecommerce Performance
For all of the love given to big box stores this time of year, the independent retailers out there are holding their own as well. In particular, according to a new report from Retailer Web Services (RWS), independent stores performed exceptionally well in the ecommerce space—a platform that’s been dominated by big-name brands for as long as well can remember.
According to RWS, which began tracking comprehensive November holiday shopping data through its network of independent retailers' websites in 2015, independent stores posted “millions in profits” from sales and leads that were directly attributable to their websites. RWS is a Scottsdale, Arizona-based provider of digital services to independent retailers of durable home goods. Traffic data for a cross section of 1,585 websites from their network showed that 6.4 million visits were generated by 5.4 million unique visitors during November. And, for the third straight year, Thanksgiving Day had the highest percentage of website traffic derived from mobile phones—57 percent from mobile devices, compared to the year’s average of 35 percent, RWS reported.
“More traffic did, in fact, result in more sales for our independent retailer customers,” said RWS Chief Operating Officer Jennie Gilbert.