A Big Box Ups Its Game
Knowing that I was familiar with the industry, my buddy Frugal Freddie asked me for some help buying new appliances. Eager to help and to ensure he got a great experience, I offered to take him into a great, local independent retailer.
I was a bit concerned about taking Frugal there because even through the recent recession, this dealer has continued to focus on selling luxury product to higher-end customers. The front of his store is displayed with a whole host of beautiful professional kitchen and European style vignettes that feature the best the industry has to offer. Beyond them sits a complete display of lower-priced replacement products.
Freddie’s not the cheapest guy on the planet but he does appreciate a good value. He tends toward mid-line goods when buying anything from clothes to cars. I hoped he wouldn’t panic walking through all of those beautiful kitchen displays.