As a result of MERA’s board of trustees’ 2005 strategic planning session, MERA established a new focus, outlining new goals to drive the association as it aims to elevate the success of specialty retailers in the mobile enhancement industry. One of the stated goals was that “MERA will be the first place retailers turn for industry insight and guidance.” To this end, MERA’s primary objective is to “increase our ability to collect, categorize and analyze data on emerging industry issues.”
With input from select industry professionals who comprise MERA’s newly formed Forecast Advisory Committee, MERA has begun compiling “Industry Forecasts.” These reports provide direction not only for retailers but also for MERA as a trade association, giving us guidance for development of well-targeted workshops and programs. Both reports issued to date—in March and July 2006—call for the evolution of installers and salespeople that are more technically savvy, with a better understanding of integration solutions and OEM bus systems. Going a step further, the latest report also urges retailers to be early-adopters of new technology in order to keep up with the demands of their consumers. Below are excerpts from the full report.
What do you perceive as the biggest challenges facing the future of the 12 volt industry?