Industry Snapshot - Casio PhoneMate
Dennis Cox, Vice President, Marketing - Casio PhoneMate
1) How did 1998's financial turmoil affect your business?
It really didn't cause any dramatic change in terms of our business model. From a competitive standpoint, we did see, in some segments of the market, price erosion occur more rapidly than in past years. We saw significant price adjustments in the cordless phone category, in 46 to 49 MHZ, and also the 900MHz category. It challenged Casio PhoneMate and dealers to sell a few more units. We were not quite able to.