Sandy Gross Launching Loudspeaker Company
Industry veteran Sandy Gross, the man behind Polk Audio and Definitive Technology, is now launching a third brand, which will be called Golden Ear Technology.
The initial launch for the products is set for September at CEDIA Expo, Gross wrote in an email to reporters. He added that Don Givogue, his business partner from Definitive, has come out of retirement as part of the venture, with more personnel announcements to follow.
“Speaker design and marketing are what we’ve done all our lives; we love it and are really good at it. But more importantly, we see a tremendous opportunity in the marketplace,”Gross said in a statement. "In almost every case, the creative entrepreneurial founders of the major loudspeaker companies have left, and their companies are now owned by private equity firms or are part of large conglomerates. We wanted to bring back the combination of entrepreneurial spirit and passion for incredible sound which has always driven this business and helped to create great companies like Polk and Definitive.”