Retailers, CEA Shrug Off California TV Concessions
"Everybody believes in the goal (of energy efficiency) here," said Douglas Johnson, CEA's senior director of technology policy. "The question really is what is the best way to get to those goals that support those objectives."
CEA believes CEC's energy savings goals could be achieved through voluntary programs like EnergyStar. CEA has also suggested, and the CEC's latest regulations have adopted, requirements that would have manufacturers implement an "auto power down" feature (to turn off TVs left on for an extended period of time) and ship TVs in lower-power consumption modes. In addition, CEA believes government could offer retailers incentives to sell Televisions that meet or exceed the ENERGY STAR specification.
While the ENERGY STAR program is a voluntary labeling program, the California regulation would prohibit manufacturers from selling TVs into the state that don't meet California's energy efficiency requirements.
If the CEC's proposed TV energy efficiency requirements were imposed today (mid-September), Caldero said, "On plasma side, it would affect just about every plasma size we carry." With LCD HDTVs, he estimated that the standards would prohibit "52- to 55-nch conventional LCD sizes from all the manufacturers, and some of 46s as well."