Retailers, CEA Shrug Off California TV Concessions
Leon Soohoo, president and CEO of Paradyme in Sacramento, was relieved the CEC excluded larger screen TVs from this round of energy efficiency regulations, but is not sure what comes next. The CEC said energy efficiency rules for the larger screen TVs may be established in a second rulemaking process.
Soohoo is concerned that regulation of the big screen televisions might impact manufacturer's development of innovative, high performance products available to California's independent retail channel.
"For the majority of integrators and a/v retailers, what separates us from the Wal-Marts, Sams' Clubs and Costcos is the fact that we are doing the larger sizes," he said. "My fear is that California, with its good intentions, will exclude certain technology from being introduced in California, and I'm not going to be able to sell it legitimately."