Accessorize: January is No Time to Relax
By the time you read this article, holiday shopping will be over! Eggnog cups will be empty and placed back into storage and New Year’s resolutions will still be possibilities.
Most retailers will be breathing a sigh of relief. Regardless of whether their sales were good or bad, it’s a relief to have the holiday season behind them. But seriously, is the holiday season really behind them? Not really. The National Retail Federation’s (NRF) 2012 holiday consumer spending survey, conducted by BIGinsight, shows that
“81 percent of shoppers will purchase at least one gift card and will spend an average of $156.86 on gift cards ... the highest amount in the survey’s 10-year history“ and that “total spending on gift cards will reach $28.79 billion.”