For all of the innovation happening in the consumer technology world, the industry’s distributors find themselves having to change and keep pace. Just like the retailers and vendors they work with and serve, distributors like Ingram Micro find themselves having to adjust to better set their resellers up for success.
And for Ingram, setting resellers up for success is a major theme here during their CTS Expo in San Diego. That process, according to Kirk Robinson, Senior VP for Ingram’s US business, involves not only a suite of tools and services for retailers, but also some internal reflection on the distributor’s part as well.
“How do we simplify technology?” he asked the crowd during the opening keynote. “What are the solutions that we can bring to you so that you can be that trusted advisor, the hero for your customer?”