InMotion Opens iStore at SFO
Airport-based consumer tech retailer InMotion Entertainment Group announced the opening of a new store at the San Francisco International Airport. InMotion, which ranks 55th in Dealerscope’s 2019 Top 101 CE Retailers list, opened an iStore location in SFO’s Terminal 1 on July 23.
Similar to the successful Minneapolis-St. Paul International Airport collaboration, the iStore at SFO is a flagship retail concept that’s operated by InMotion under license. And at 2,400 square feet, the SFO iStore location becomes the largest tech airport store in North America. There, InMotion said, customers can expect “award-winning customer service” from the store’s trained associates, along with an upscale in-store shopping environment.
With so much square footage, the iStore at SFO will have no problems supporting the 400+ square foot Apple experience shop that’s hosted inside. Alongside that store-within-a-store experience, customers will find a mixture of other high-quality tech stations that feature a range of products and accessories. Additionally, the iStore features a SoundBooth designed to allow customers to try out speakers, and an iPhone Personalization Station.
“InMotion is proud to partner with iStore in bringing this remarkable iStore to the San Francisco International Airport,” President and CEO of InMotion Jeremy Smith said in a statement. “Combining the strengths of both InMotion and iStore makes this offering a unique experience for the traveler both from a product and customer experience perspective.”
The InMotion iStore at SFO | Credit: InMotion
The iStore will feature products from many of the top consumer tech and travel brands that customers will instantly recognize, including Bose, Sony, Seats, Thule, Victorinox, LowePro, JBL, and Apple.
“We are excited to expand our partnership with InMotion to include this flagship iStore experience,” Joel Teitelbaum, CEO of iStore, said in the statement. “As the best airport electronics retailer, InMotion is uniquely qualified to deliver a premium iStore experience to travelers at SFO and beyond.”
The companies said that more InMotion-operated iStore locations are scheduled to open throughout the remainder of 2019 and into 2020. Among them are locations in Boston Logan International Airport, Charlotte Douglas International Airport, and Salt Lake International Airport. Each location will offer a wide selection of product that has been carefully curated by the InMotion and iStore teams.