Consumer electronics manufacturer Innovative Technology has acquired the legacy trademark of Victrola, the company announced in a statement last week. The company will add the 110-year-old brand to its line of nostalgic turntables and audio products, which make up around 60 percent of sales for the company—roughly $45 million so far this year, according to Innovative Technology.
“The nostalgic collection is my personal favorite to work on because people have a strong emotional response to the experience these products create for them,” Corey Lieblein, Innovative Technology’s owner and CEO, said in the statement. “What’s incredible about the Victrola name is that, like music, it transcends time and has endured the evolution of technology; that’s something that can be appreciated by people of all ages.”
Victrola, first introduced to the American public back in 1906 by The Victor Talking Machine Company, produced over 8 million units of record players and radios.