A Lot of Support Goes a Long Way
Kenwood’s Most Wanted
To generate installer support for Kenwood’s new CarPortal system, the company launched a Web site that prompts installers to share tips on working with challenging. The CarPortal is an OEM integration device that tames factory radios and allows the integration of satellite radio, USB music players and other sources. “Here is a site where creative installers can show photos of their installs on vehicles thought to be too difficult [for aftermarket products],” said Scott Caswell of Kenwood product support. “To entice installers, the first who can ‘capture’ one of the vehicles on the Ten Most Wanted list gets $100.” The site also includes a “Mystery Installation’ section where creative installers show off CarPortal installs on motorcycles, limosines and powerboats.
And Many Others