Connecting The Pieces
The way John Boosalis sees it, the mobile electronics installation market has come full circle.
During the ’80s, consumers looking for quality audio systems usually drove to their local dealer in search of the best products and quality installation. Then the big-box and online retailers sprouted up, luring customers with discount pricing generated by volume buying. But today, as vehicles become more difficult to work on due to their tightly sealed interior moldings and sophisticated computer systems, customers are once again turning to their local specialists to put together the pieces that the big-box boys just can’t tackle.
“There’s a temperature change,” said Boosalis, owner of Automotive Innovations in Davenport, Iowa, adding that his sales are up 16 percent over last year. “In the late ’90s, it was all about price, price, price. Now the customer realizes it takes quality installation to make all of those products work together. There’s a demand out there that the big-box retailers can’t keep up with; they can’t get their people up to speed fast enough to handle it.”