Intel Ramps Up Ultrabook Campaign
Intel this week announced the official start of its Ultrabook promotional campaign, which is titled “A New Era of Computing." Intel said it will spend "hundreds of millions of dollars" on the promotion.
The first commercial will air on television April 6.
“‘A New Era of Computing’ is going to be very different from what you’ve seen from Intel in a long time,” Kevin Sellers, vice president, Sales and Marketing Group and director, Advertising and Digital Marketing, said in a statement.