Interested in an Online Dating Experience in Vegas? “My CES” Promises Connections.
Long-time CES attendees have developed navigation strategies over the years to avoid shuttle bus lines, lost-on-the-floor moments, missed business opportunities and sensory overload. Some retailers nearly sidestep the show floor altogether, preferring to set up private meetings with vendors in hotel suites. Others limit their show ambitions to a specific product category or simply use it as an opportunity to wine and dine key business partners. Last year, about 50% of the show’s attendees tried out a new online navigation system called “My CES,” available at http://myces2007.bdmetrics.com/portal/EventLogin.aspx to help them handle the second week of January.
This year, “My CES,” the online customized event planner, is back, and according to Tara Dunion, a CES event communication director, it’s becoming a popular tool to help exhibitors and attendees find each other. “Three weeks out from CES, more than 130,000 attendees have registered, as well as 2800 exhibiting companies,” says Dunion. “88 percent of exhibitors have logged into the ‘My CES’ system already and 25 percent of attendees, but this is growing exponentially every day now that the event is getting closer.”
“My CES” was developed by BDMetrics, a 4-year-old Baltimore-based company which provides similar services for about 75 major trade shows. “View it as a Match.com for people with similar interests,” says BDMetrics CEO Rick Geritz. “If you search for ‘home theater’, for instance, you’ll be led to companies, products, sessions and other attendees who are also there to talk home theater...we’ll keep the program running after the show so that you can follow up with those people. When you get back, you can also get a post-show report of all the products you saw and the people you met at the show. This lets you create a personal experience around you: your role, your needs and your wants.”