Independent retailers offer a depth of product knowledge and personal service that mass merchants cannot match; and yet they face the challenge of being able to buy efficiently and compete effectively. That’s where International Supplies can help – providing independent retailers that sell photographic and digital imaging products with the merchandise and tools they need to capitalize on their strengths and successfully leverage their buying power.
International Supplies was founded in 1984 as a distributor of film, batteries, and other consumables to the photo retail channel. Today, with the advent and explosion of digital imaging, the company has extended its offerings to encompass products in that category – and at the same time, is expanding its customer base to include a growing number of consumer electronics retailers.
“Since we were already well established as the photo channel’s source for traditional film products, it has been a natural for them to turn to us for both product and education on the digital imaging side,” says David Golshirazi, president and CEO, as well as founder of the company. “Plus, since the consumer electronics channel is now embracing digital photography – an area that has not been their forte – they are turning to us for help in accessories and other aspects of the category that not only serve the customer, but that make the sale profitable.”