CompUSA and TigerDirect Expand Retail 2.0 Innovation
Those improvements to Retail 2.0 have helped increase the "buy up" of AMD processors and related components because consumers can readily see the additional benefits and features of the more expensive products, Paul said.
The Retail 2.0 back-end system has also been enhanced to improve merchandising and sales' analytics. Store managers, for example, can tell how many times a product has been lifted from a display, which helps retailers and manufacturers optimize product positioning and forecasting.
"Retail 2.0 provides all the benefits technology to the consumer, while we get the benefit of becoming much better marketers," Paul said.