Introducing Dealerscope's CE Leaders That Rock
Noel Lee Founder & Head Monster Monster Products
Noel Lee founded Monster 35 years ago with his premium audio cables, creating a new, profitable category for independent retailers and national chains alike. He repeated the feat with power products, innovating the category and making them an essential part of every home theater.
Since starting his company, Lee has put the retailer first—investing in education and helping to drive consumers to stores. His most recent accomplishment was to disrupt the headphone category when Monster launched Beats headphones, endowing the Beats line with Monster engineering and manufacturing know-how—and leveraging Monster’s relationships and proven track record with retailers to help sell-in
$300 headphones to big-box stores.
Lee is an industry icon and a leader in innovation in marketing, in product design and in helping retailers reach profitability, while changing the way consumers listen to music. He also brought live music to the International Consumer Electronics Show, sponsoring an annual CES concert featuring music legends including Rod Stewart, Diana Ross, Earth, Wind and Fire, John Legend, Alicia Keys and Mary J. Blige.