Introducing...The New AHAM
During Maytag Appliance President Bill Beer's presentation at the CEO Roundtable, he talked about the need for product innovation to drive the industry to increased growth and the benefits of changing the purchase dynamics of consumers from a wear-out to want-in mentality.
"It's not a new phenomena in our industry," he said. "The automatic washer replaced the wringer washer," and this is in addition to the impacts of the auto defrost freezer and the microwave.
Beer also talked about the association's need to "concentrate more on what's happening at retail" and to consider adding a retail council to the association.