Investing In New Radio
Can Satellite and HD Radio have what it takes?
Truly the hills are alive with the sound of music. Enter two new digital radio technologies poised to make it so—digital terrestrial radio, also called high definition (HD) radio, and digital satellite radio.
Not to be confused as two answers to the same question, these two radio formats demonstrate tremendous potential as catalysts for growth in the aftermarket autosound industry. One, HD radio, takes local terrestrial broadcasts to a whole new level in sound quality and interactivity. And the other, satellite radio, offers consumers commercial-free access to diverse content from anywhere in the continental U.S.
Results from a recent online survey by the Consumer Electronics Association demonstrate the wide-reaching potential each of these brings to the marketplace.