iPhone 5 Brings Big Opportunities to Retailers and Manufacturers
In the first 24 hours of its release, more than two million orders were placed for the iPhone 5. These lightning-speed pre-orders quickly struck down Apple’s previous record of one million first-day pre-orders for the iPhone 4S last October. While it’s very easy to find this impressive, some may find it difficult to see opportunity in another company’s achievement. But by further expanding into the wireless accessory segment of the CE marketplace, retailers and manufacturers can translate some of Apple’s sales success into their own.
For retailers, one of the most significant changes unveiled with the iPhone 5 is the Lightning connector. Eighty percent smaller than the previous 30-pin connector, the new Lightning connector renders obsolete many of the iPhone accessories consumers own. Although consumers can choose to buy the $29 adapter from Apple to use with their existing iPhone accessories, many will likely opt to purchase new accessories all together. Retailers who understand this potential and prepare by stocking new iPhone 5 accessories will definitely reap the rewards.
The iPhone 5 will also significantly increase the demand for Bluetooth offerings such as headsets, headphones, speakerphones, hands-free car kits and speakers. With the new Lightning connector, manufacturers will have to update their entire selection of docking units, while continuing to try to satisfy consumers who still own older versions of the iPhone. Bluetooth accessories eliminate the docking issue since consumers can use any model of iPhone without having to dock or plug-in a device. Retailers who choose to expand their product offerings to include Bluetooth products and accessories will reach a larger customer base.