IPRO Celebrates 25 Years in Ft Lauderdale
“Remaining in a Changing Business Environment is the apt theme at this year's conference of IPRO (Independent Professional Representative Organization.)
Mark Valenti, President and CEO of the Sextant Group, was this year's keynote speaker and, in speaking to manufacturers, representatives, dealers and buying groups, presented on the changing needs of today's commercial customers and the new technologies and solutions to meet them. Attendees were riveted as Valenti went into depth on the changing landscape and discussed “pushing boundaries and disruptive technologies."
“As a society we are becoming increasingly comfortable with virtual things," Valenti said. "How is that going to impact you and your business?”