Is ownerIQ the New King of Data?

By Patrick McCarthy

Second-party data connects retailers with manufacturers
ownerIQ is turning niche into industry standard
Manufacturers and retailers share data, both win

"The best way to describe second-party data is to describe what it's not," Bob Scaglione, Senior Vice President of ownerIQ said after his panel at CE Week New York.

First-party and third-party data have widely been the go-to information for a long time, but both have significant shortcomings. That's where Scaglione and the brains behind ownerIQ come in.

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