Is ownerIQ the New King of Data?

• Second-party data connects retailers with manufacturers
• ownerIQ is turning niche into industry standard
• Manufacturers and retailers share data, both win

"The best way to describe second-party data is to describe what it's not," Bob Scaglione, Senior Vice President of ownerIQ said after his panel at CE Week New York.

First-party and third-party data have widely been the go-to information for a long time, but both have significant shortcomings. That's where Scaglione and the brains behind ownerIQ come in.