Is Samsung Ready for a Bixby Smart Speaker?
At their August 9th event, Samsung may double down on their fumbling smart assistant Bixby; with rumors circulating that a dedicated smart speaker is on the way.
Developed by two of the original Siri co-founders at Viv Labs, Bixby is Samsung's way of ousting Google and Amazon from their sphere of influence. In theory, it was a great idea. Their SmartThings ecosystem is poised to connect everything from cars to TVs with the help of Bixby.
However, in practice, Bixby doesn't quite hit the mark. Much like Siri, Bixby has been struggling to not only keep pace technically, there is no consumer adoption. The Wall Street Journal is reporting the new speaker as a "bowled shape, with a legged bottom and lights at the top." It would be a great sounding speaker, capable of being smart. The subtle difference justifies the $300 price tag, although it definitely hurts its value prop. It will also serve as a SmartThings hub, but we can touch on that in a minute.