iSuppli: Kindle Fire is #2 Tablet
According to market forecasts projected by analysis provider IHS iSuppli, Amazon's Kindle Fire is expected to surpass all other Apple tablet rivals and land in second place during the fourth quarter this year.
Amazon is projected to ship 3.9 million tablets in the last three months of 2011, which will give them a 13.8 percent share of the global tablet market. Apple is expected to ship 18.6 million tablets which gives them a 65.6 percent share of the global tablet market. Samsung takes the third spot and Barnes and Noble fourth.
What accounts for Amazon's impressive projected sales numbers? =Rhoda Alexander, a senior manager for IHS, states that Amazon's aggressive pricing strategy accounts for their impressive numbers.