Microsoft’s surprisingly popular new version of its Zune device is falling victim to shortages this holiday season, which can probably be attributed to Microsoft’s cautiousness after the inaugural version of the product failed to move nearly as quickly.
That’s the analysis of the research firm iSuppli, which also predicted that the market for personal music/mp3 players will grow to over 270 million units by 2011, up from around 210 million this year. In terms of revenue, that figure is expected to jump from about $19.5 billion to $20.7 billion in that same time frame.
The study, authored by iSuppli analyst Chris Crotty and titled “Does Apple Have the Right Touch?”, also found that Microsoft has been “surprisingly non-aggressive” with its entry into the PMP hardware market. In addition, Crotty predicted the Zune 80’s popularity is more likely to hurt other non-Apple music players than it is to make any kind of significant dent in Apple’s dominance of the market.