The Perfect Combination
Route 309 in Montgomery County, Pa., the stretch of highway between Philadelphia and Allentown, also known as Bethlehem Pike, is dotted with enough electronics stores to fill the quotas of some western states. Circuit City, a couple of Best Buys, Tweeter, Sears, Boscovs, Wal-Mart, Costco and a few independent specialty stores have all staked their claim in that developing corridor.
Last October, a new business hammered up its banner in the Colmar portion of the road to compete against these entrenched competitors. President Jason Spencer calls it The HiTech Life, which grew out of his small IT service company, Adopt-A-Tech, and his father’s A/V store, Spencer’s Sight and Sound.
“We were outgrowing the location [of Adopt-A-Tech in Lansdale] so our original motivation was to find a bigger spot. As we looked at different spots to open up I talked to my father and it seemed the industry was heading in this direction of the convergence of IT and home theater. We brainstormed and thought if we’re going to open up a larger location why not bring the two services together and market it as a new brand, so we decided to combine our expertise and skill sets and create the high tech life,” Spencer explains.