It’s All About the Games Now
Genre Matters for Traditional and Mobile Gamers
Many gamers decide whether to play games on a gaming device based on its set of features. According to gamers, the most important feature is the quality of games offered (89 percent importance) on the system or device. Perhaps unsurprisingly, hardcore gamers place the highest importance on game quality for both traditional consoles (99 percent) and mobile devices (95 percent). Other common reasons gamers flock to a specific device include the price of games (79 percent), ease of use (77 percent), price of system (76 percent) and graphics (75 percent).
However, the types of games played on traditional consoles and mobile devices vary drastically. Looking at genres played on a weekly basis or more often, home console gamers have a heavy focus on action (56 percent), shooter (48 percent), adventure (44 percent), sports (44 percent) and driving/racing (36 percent) games. This varies from genres frequently played by mobile device gamers – free-to-play (51 percent), card/board games (51 percent), puzzle (48 percent), strategy (34 percent) and arcade (20 percent). Form factors, input devices and free time availability all have a huge role in determining the genres of games best suited to a particular device.
These genre differences often mean that when a consumer is deciding between gaming platforms, it often comes down to the types of games they want to play on the device. Generally, a complex action-game experience is preferred on a traditional home console, while a quick-paced puzzle game is usually the go-to for mobile devices.