But CES isn’t the only venue where Lee shows his appreciation for the independent retailer. He always does a great job explaining how the features and functions of Monster’s new products will benefit consumers. But he always includes how the products and the related merchandising and training programs will help dealers of all sizes improve sales, increase profits and drive traffic. Lee always makes sure that is as clear as anything he says about the product.
The evidence is in Monster’s ever-evolving M5 dealer program, which the company is giving more focus as dealers compete and struggle for survival in this brutal economy. It’s in Monster’s revamped IlluminEssence lighting control and PowerNet HomePlug products, which are designed to help retailers sell more sophisticated solutions and create more scalable installation opportunities.
It’s also found in the GreenPower PowerCenter solutions, Monster’s first foray into the PC accessories arena, which will help dealers tap new markets. It also has to be said that, unlike most CEOs of the top CE manufacturers, Lee is always visible on the show floor, greeting, meeting and talking with the hundreds of dealers who visit the booth.