Attitudes: The 12-Volt Industry Needs Some New Muscle
It's too early to even guess what direction InstallerNet will lead MERA. One thing is clear, though: To restore value to the organization, MERA’s current and new leadership must start working with the 12-volt vendors to increase dealer training/education and to improve communications between the two sides.
Several dealers recently told us that vendor training and communications have become pretty much non-existent in the 12-volt channel during the last two years. We understand the recession has forced vendors to cut their staffs and apply all resources to shoring up the bottom line. A neglected, ill-informed and uneducated dealer base will only drag a sinking industry further down.
Vendors might have more a reason to increase their attention and support now that MERA can draw from InstallerNet’s network of roughly 1,800 independent shops that perform mobile electronics installations. (That number doesn’t include the 1,000 Best Buy stores that belong to the network, a formidable number by itself.) Even if half of those independents join, MERA’s base will be a whole lot stronger than its current 174-member roster.