Last-minute Q4 buys could make your holiday sales season

By Jim Hamilton

to sell, sales associates have been trained, and strong promotions are scheduled to hit the competition hard.

The fourth quarter is also the time of year when retail buyers start second-guessing themselves, wondering, "Did I buy enough? Did I buy too much? Are my prices where they should be? Did I miss any key products or product categories?" Since it's only October, the good news is, if retail buyers act quickly, they still have time to bring in some last-minute products. Then the question is, "What should I buy?"

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Jim Hamilton Author's page Jim Hamilton is group director responsible for InfoTrends’ Production consulting services in the areas of production digital printing, wide-format signage, labels and packaging, functional and industrial printing, production workflow and variable data tools, document outsourcing, digital marketing and media, customer communications, and business development. Hamilton is responsible for conducting graphic arts market research, market forecasting, custom consulting projects, and creating editorial content for product and market analysis reports.

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