Accessorize: It's Fourth and Goal for Retailers
to sell, sales associates have been trained, and strong promotions are scheduled to hit the competition hard.
The fourth quarter is also the time of year when retail buyers start second-guessing themselves, wondering, "Did I buy enough? Did I buy too much? Are my prices where they should be? Did I miss any key products or product categories?" Since it's only October, the good news is, if retail buyers act quickly, they still have time to bring in some last-minute products. Then the question is, "What should I buy?"