It's Boom Time!
Minarik started the company, producing headphones, while he was a student at the University of Arizona. The concept was simple: sell decent-quality $20 earbuds at the student bookstore so that anyone who needed a pair on the fly could pick one up and still have some money left for the week. The company still markets its Leader Series ($19.99), as well as the Renegade ($39.99) over-ears, and the higher-end Commander ($49.99) earbuds.
BOOM continues to tap into that youthful energy by recruiting college reps on campuses across the country (it has close to 100 so far) and hiring talent from other youth-oriented companies.
“It’s cool because all of the information is rising up from the people,” Minarik said. “We get a ton of input from them; they’re our content machines and we kick all of that input over to our marketing team.”