It's a Flat World After All
Interestingly, 46-inch EDTV panels have been out there from vendors like Gateway and Vizio for about a year now, but they accounted for only 1.3 percent of the market in the second quarter, according to DisplaySearch. Shulklapper says such panels don't look so great, since the gaps between the pixels are more apparent to the viewer; as such, don't expect to see 50-inch EDTV panels.
Greengart agrees with a reporter's assertion that a significant percentage of EDTV buyers purchase the plasmas thinking they're HDTVs, and many don't really care that they aren't. "Consumers' expectations are significantly lower than those of the experts," he says. "They're just very happy to get these sets."
Mass-market consumers love the EDTV plasmas' form factor, brightness, and widescreen aspect ratios (although many probably wouldn't use the term "aspect ratio"). Greengart says consumers have told him, "It's the most colorful picture they've ever watched," and that DVDs look great on them.