It’s Hard To Ignore the Message
You can tell something’s taking hold in the retail channel when, without actually looking, it hits you from all sides and from a variety of sources.
The overall message became clear while I was editing the stories for this month’s issue: To survive in this tough environment, in which competition increases as fast as margins fall, retailers of all stripes must take the initiative to recommend full solutions to their customers and clearly explain the services they offer to optimize, maintain and upgrade those solutions. Ignore the full solution—the combination of hardware, software and services—and you’re leaving dollars on the floor.
This isn’t new. What is new is the consistency with which it resonates through a random sampling of this month’s stories, where you can find the stepping stones retailers can take to revamp their business models.