Mobile View: Holiday Wishes for the 12-Volt Industry
It's time to reflect on the year that closed and anticipate the year to come. Here's my wish list for 2010 and beyond.
1. May the 12-volt industry find an identity and a message that resonates with today's consumers. They are fickle, picky and impatient. They want what they want, and they don't care what it takes to deliver it. We, as an industry, have done a poor job in being proactive to this change. We talk about it a lot. The very fact that two-thirds of consumers have no idea what we sell or what we can offer them speaks volumes of our failure to connect with them.
2. May the 12-volt industry get tough on itself. An industry without accepted standards, educational requirements or minimum qualifications to do business cannot be perceived as professionals, nor can it change public perceptions about it. The majority of consumers do not trust 12-volt specialists to work on their vehicles. MECP certification must become the norm in every specialist shop, as well as the development of an accepted set of operational standards for the business as a whole. The consumer has the right to know what to expect, and to feel comfortable in doing business in a 12-volt specialty shop.