Optimizing the Supply Chain
Businesses are beginning to recognize the potential of going beyond the historical view of the supply chain as a cost center to its emerging role as a strategic enabler of increased sales and margins. Dell and Nokia, for example, focused on using their supply chains to enhance customer satisfaction, which resulted in their ability to gain market share throughout the ’90s.
Once a consumer-centric philosophy is adopted and executed by an enterprise and a supply chain management organization established, there are fundamental strategies for maximizing the benefits. The three variables—inventory turns, return on assets and cost of goods sold as a percent of revenue—have proved to be the foundations of leading profitable companies that have recognized how strategic supply chain processes can simultaneously grow the top and bottom lines.
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