Going Mobile: Making Margin
• Carry-out sales are a killer. Sell installation. Do not give it away, and be sure that the installed price is an accurate reflection of how much time the install truly takes. Consider increasing your hourly rate. Most shops under charge on flat-rate fees.
• Charge for every nut, bolt, zip tie and foot of loom. Every shop item costs money. The consumer will pay it as long as they understand what they are being charged for.
• No consumer should leave the store -without the right accessories. Eddy Kay has said that the highest form of customer service is assuring that your customer leaves your store with everything needed to fully enjoy his -purchase.