Going Mobile: Making Margin
In a time when the consumer seems to -understand price only, it is the specialty retailer’s job to sell value. It’s not easy, but it’s -necessary. Every consumer that enters the doors of a 12-volt retailer must be impressed on every level with the retailer’s professionalism and service. Higher profits are easier to attain when the -discussion is about value not price.
Barry Vogel is the owner of Ultimate Edge, a 12-volt retailer and installer in Oswego, N.Y., and past executive director of MERA.