J.D. Power Study: Tablet Owners With Data Plans More Satisfied Than WiFi-Only Owners
A new study by J.D. Power found that the number of consumers who purchase tablets with mobile data plans is on the rise due to their ability to stay continuously connected to the Internet.
The J.D. Power 2015 U.S. Tablet Satisfaction Study Volume 2, in its fourth year, measures customer satisfaction with tablets across five factors (listed in order of importance): performance (28 percent), ease of operation (22 percent), features (22 percent), styling and design (17 percent), and cost (11 percent). And the study found that, overall, customer satisfaction with data-connected tablets is higher than those with WiFi only tablets. Satisfaction is calculated on a 1,000-point scale, and connected users scored 833 out of 1,000 compared to 807 for WiFi-only users.
Still, WiFi-only tablets continue to be purchased at a higher rate—31 percent of users purchased connected tablets. However, that gap is the closest its ever been in the four years that J.D. Power has conducted the study, and a 3 percentage-point gain from Volume 1 of the 2015 study, which was conducted just six months ago.