JAM Audio Unveils Major Rebrand and Redesigned Product Collections
Known for its relatively successful line of Amazon Alexa enabled Bluetooth audio products, lifestyle audio brand JAM Audio unveiled a total rebrand, which included the launch of a new collection of wireless headphones and Bluetooth speakers. JAM Audio has done away with its legacy line of products, but maintained their existing roots in high-quality speakers and headphones to create a new look and feel. The redesign, JAM Audio said in a statement, is intended to embody the “youth culture of today.”
“We are releasing a truly new JAM Audio, from packaging all the way to the logo. With millennial and Gen-Z consumers in mind, we are excited to fill the gap in the market for quality audio products that are fun, affordable and fit every need,” JAM Audio Director of Product Development John Mikkola said in the statement. “Whether it’s the new HANG UP waterproof BluetoothTM speaker with a built-in sticky pad to stick to your shower wall, or the LIVE TRUE truly wireless headphones with a carrying case that doubles as a charger, there is a product for every personal style and purpose starting at $19.99.”
The redesign is most visible in the look and feel of the JAM Audio products, but the company made some major changes to boost performance and “rebrand” their products from the inside out. The newest JAM speakers, for example, boast 100-foot Bluetooth range, or nearly three-times the standard range. Each comes with an integrated charging cable, speakerphone capability, aux-in ports, and an IP67 rating for total protection in the elements.