That's right—nine stores on the same block, not one big warehouse.
"The separate stores really started as a necessity, but we found that customers really liked it," says Friedman. "Customers like being in different environments, and they want salespeople who are focused on particular products. So we separate Macs from PCs, jazz from pop, pop from classical."
The combination of specialization and sheer size create the best of both worlds: selection and a personal touch. For example, J&R claims to be the largest single store selling PCs and Macs, with specialized salespeople on hand who are well-versed on each platform.