J&R Gives Birth
When Jason Friedman and his wife had their second child 15 months ago, they found themselves shopping for baby supplies at some of the same tired retailers they went to when their first child was born four years before that.
As executive vice president of J&R, the Lower Manhattan CE and music retail mainstay, Friedman knew he could do better. He also knew he could take the concept of children's retail up a notch, especially given how much time his daughter, now 5, spends with her iPad and other electronic gadgets.
On Monday, after eight months of planning, Friedman unveiled the outcome of those ideas during the ribbon cutting ceremony of J&R Jr., a 15,000-square-foot division within the retailer's Park Row string of stores. The brightly colored space features the latest in children's interactive electronics, media and related accessories, books, DVDs, CDs and strollers, which parents can test drive on surfaces like those found in the city, including cobblestone and grass.