DVD-R/RW Group Stakes Out U.S. Marketing Beachhead
To facilitate smooth market introduction and expansion of DVD-R/RW products in North America, the RW Products Promotion Initiative, based at Pioneer headquarters in Tokyo, Japan, will open an office in the United States next month, a first step in expanding its activities globally.
The main roles of the U.S. office will be, No. 1, to facilitate the exchange of information among RWPPI members in North America; No. 2, to manage joint promotional campaigns; and No. 3, to serve as a source of information for the mass media. The new office will be located at Pioneer North America, Inc., in Long Beach, Calif.