As the first partner country of IFA Next, an exhibition at the 2019 IFA with the tagline "a global platform for innovation," Japan presented an exclusive pavilion in Hall 26. The Japan Pavilion’s maxim was “Interface with Consideration and Sensibility” – where they demonstrated examples of new human-machine interfaces developed in line with inherent Japanese traits, a society where cyberspace and physical space are highly integrated.
The Interface with Consideration and Sensibility Pavilion showcased a new user interface that enables all levels of society to benefit from digital technologies in a rapidly developing digital economy.
By introducing these innovations to the world, Japan’s Ministry of Economy, Trade and Industry (METI) plans to expand commercialization and growth opportunities in overseas markets represented at IFA Next. Twenty companies exhibited their latest technologies in the Japan Pavilion, among them a special showcase: the J-Startup program featured a unique selection of seven Japanese tech start-up companies.