The arrival of three new mobile devices at CES 2016 this week isn’t necessarily groundbreaking news—these kinds of launches happen very frequently, especially during the first few weeks of the New Year at a convention center or hotel somewhere along the Las Vegas Strip. But these new devices from Japanese mobile handset manufacturer FREETEL should be making headlines everywhere right about now.
That’s because these three phones mark the official North American debut of the company, which formed in 2013 and has a habit of producing mobile devices with high-end functionality, Japanese craftsmanship, and all at an affordable price—oh, and they all happen to be unlocked devices.
“The unlocked phone market is growing in the U.S., giving consumers more choices when it comes to their device and their service provider,” Ian Chapman-Banks, Global President for FREETEL, said in a statement. “We’re excited to give mobile users access to high quality, feature rich smartphones that work on a variety of carriers, and that come at affordable price points.”