J.D. Power Ranks 2007 Digicams
It’s always interesting to see how the major digital camera manufacturers fare in the annual J.D. Power and Associates 2007 Digital Camera Usage and Satisfaction Study. The research firm recently released the results of this year’s study and a different manufacturer sat on top of all four of the digicam categories they measure.
The Canon PowerShot SD series ranks highest in the premium point and shoot segment, the Casio Exilim Zoom series ranks highest in the ultra slim segment, the Fujifilm Finepix F series leads the point and shoot segment and the Nikon D series ranks highest among DSLR model. The study, which they tell us had been completely redesigned for 2007 to better assess satisfaction drivers and market trends, examined camera model lines in four body-style segments: point and shoot, premium point and shoot, ultra slim and DSLR. In each segment, four factors are measured to determine customer satisfaction: picture quality, performance, operation, and appearance and styling.
The Fujifilm Finepix F series ranks highest in the point and shoot segment with an index score of 749 on a 1,000-point scale, performing particularly well in all drivers of customer satisfaction. The Kodak Z series and Canon PowerShot A series follow in the segment rankings with index scores of 744 and 739, respectively.