Jeff Fochtman, Product Marketing Manager, Hitachi Home Electonics America
Career History: After graduating as a communications/film major, Fochtman worked as a sports cameraman for the L.A. Dodgers and Anaheim Angels, and then in post-production video as an editor and key grip. After working as a demo artist at tradeshows and sales presentations, Fochtman joined Hitachi in 2001. As a product specialist, he has touched both the sales and the marketing departments on his way to his current job.
Greatest Business Achievements: The successful campaign launch of a new line of Hybrid DVD+HDD camcorders in 2007 is one of Fochtman’s latest achievements. Creating unique in-store displays, developing new Point-of-Sale materials and advertising planning has helped him drive double-digit growth in multiple CE categories.