JLab Audio Named Official Audio Partner of Major League Soccer
On Monday, rapidly-growing audio brand JLab Audio and Major League Soccer announced a multi-year sponsorship deal. The partnership makes JLab the official audio brand of the MLS and will focus on “connecting players and fans with JLab’s wireless products,” the league said in a statement on its website.
Along with the national MLS partnership, JLab will also become the official partner of the LA Galaxy, five-time MLS Cup champions.
Similar to other official audio product sponsorships we’ve seen in sports, JLab will become a much more visible brand on the field prior to MLS games. JLab said it will work with MLS athletes to get their wireless products in their hands for pregame warmups. JLab will also receive field-level signage during nationally televised matches, and sponsorship on curated custom athlete playlists that will be hosted on MLS channels.
Rob Stott is corporate communications manager, Nationwide Marketing Group
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