Joining the Digital Health Revolution
A revolution in digital health and wellness products is emerging as Americans debate the escalating cost of health insurance, and as healthcare providers seek ways to encourage people to take a more active role in their health.
From connected scales that track weight, heart rate and air quality to app-driven wristbands that monitor activity, blood-pressure and sleep patterns, dozens of new digital health and wellness products are coming to market in 2013, opening the door to a retail opportunity that is most notably being embraced by CE heavyweight Best Buy, as well as smaller chains and independents. But it’s still early days for a category that has far more tire kickers than takers.
“We’re not carrying any health products yet but it is definitely something we will carry in the future,” said Scott Pflanz of Pflanz Electronics in Sioux City, Iowa. “We’re not really sure what, but it’s an area we need to pay more attention to because the margin on TVs is so low.”