Pacific Media Associates reported recently that June North American unit sales for flat panel televisions and business displays are up nine percent, while average street price has dropped by almost six percent. Unit sales have increased by 64 percent since last year, with a revenue increase of 28% mitigated by the now 22% lower street price.
Rosemary Abowd, vice president of pacific media, explained, “The Days Supply Index for LCD models smaller than 45 inches remained high. This will put additional downward pressure on prices.”
The most popular LCD segment in June was the 30- to 35-inch range, with a 29 percent unit market share. 40- to 45-inch plasma televisions have continued a downward turn, dropping six unit share points in June for a total loss of 14 points since the most recent holiday season.
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